During the summer of 2015, I've been recruited to work on the manly Fragrances. (At this time, Childish Gambino wasn't yet a multi awarded artist).
The idea was: by doing a partnership with a motivational speaker, and a young rapper like Childish Gambino, Diesel would give to the world the motivation we all need to be brave.
The motivational rap song would be launched on the radio, i-Tunes, and Spotify. Diesel and our artist would spread the word on Facebook and Instagram. A Buzzfeed article would even encourage you to listen to it.
Proposal made at FF Paris© - 2015
ECD: Pauline de Montferrand©
Creatives: Camille Ly© & Margaux Ferrand©
Mood Film: Killdeath©