In order to sell Fisher-Price's new cartoon "Little People" to parents, we had to watch some of the 12 minutes episodes made by experts to raise your kid. Obviously, it may be perfect for a 5-year-old kid, but as an adult: it's unbearable… That's why, we had the idea to create some subtitles for parents (since children can't read hehe) to make it fun to finally watch a cartoon with their kid, and launch it during 2020's first lockdown.
ARTEFACT 3000 - 2020
ECD : Romain Pergeaux
Creatives: Julie Cointy & Margaux FerrandAccount Director: Marion DardouilletAccount Manager: Guillaume FranssenPost-Prod: Paume
Grand Prix Stratégies de la Pub - BronzeGrand Prix Stratégies du Digital - BronzeClub des Directeurs Artistiques - Or en Rédaction - Bronze en Digital