Lustucru is a famous pasta brand in France, cooked in France, with French wheat… It's so French, it's called Lustucru because of a French idiom "L'eusses-tu cru ?" !The only problem is: nobody knows it's French…So we made a campaign in German, Spanish and Korean to tell the world how we would be called if we were not French.
ARTEFACT 3000 - 2022
ECD: Romain Pergeaux
Creatives: Julie Cointy & Margaux Ferrand
Junior Creatives: Robin Assailly & Clémentine KernStrategic Planners: Jean Allary & Clara DuvalHead of Sales: François BrogiAccount Directors: Quentin Derviso & Marie ChapuisAccount: Jonas LevyProduction: DeGaulleProducer: Édouard Bonnet Director: Duper