Finding a film is a headache. Today, we no longer turn to trailers for inspiration, but rather to the recommendations of TikTok creators.

For this campaign in partnership with the Cannes Film Festival, Grimkujow and Lalacinema take us on a tour of the films as a guide would take us on a tour of a museum, analyzing the masterpieces for us.

credits:

ARTEFACT 3000 - 2025

Creatives: Elie Souffan & Margaux Ferrand

Creative Director: Charles Pivot

Junior Creative: Jemima Merlin

Strategic Planner: Jessica Haton & Jean Allary

Head of Sales: Mickael Korsec

Account Director: Dorian Libet-Descorne

Account: Laurie Rubira

Production: LA PAC 

Producers: Jérôme Denis

Director: Tim Bullock