While interning at DDB NY, I've met 2 German angels who taught me that great work is even better when it's good.
Together we worked on Toms, a shoes brand known for its generous concept: the One for One.
Indeed, when you buy a pair of TOMS, a pair is donated to someone in need in Africa. But we thought the giving shouldn't stop there...
That's why we created the giving box.
The idea is to simply transformed the Toms shoes box into a shipping box, filled with personal donation. In that way, the consumer feels more involved into the One for One process, and goes further.
Proposal made at DDB NY© - 2013
ECD: Menno Kluin©
ACD: Carlos Wigle©
AD: Madina Paulig©, Tim Ferguson© Margaux Ferrand©
CW: Moritz Conzen© & Kyle Provo©
