This has been one of my major project during the past 2 years. I can barely ear the word "unexpected" without wrinkle my brow anymore.
Unibail-Rodamco owned more than 30 shopping centers all over Europe, with the same entertaining offer: Unexpected Shopping. Therefore, BETC developed a colorful print campaign to introduce services and animations as much as a fashionable image.
To each visual belongs a video shot for social medias and more.
Produced by BETC© 2016-2018
ECD: Antoine Choque©
Creatives: Julie Cointy© & Margaux Ferrand©
Photographer: Cedric Viollet©
Stylist: Clémence Cahu©
Post-Prod: Lucile Godet© & Sparklink©
Director: Gaspar Matheron©