Every year, thousands of creatives fly to Cannes without knowing if their campaigns will be among the 3% that will return with a Lion… The suspense is palpable, the wait unbearable… As the 2026 festival approaches, we’ve decided to play on this collective anxiety rather than just endure it.

That's why we created: Madame AIrma, the fortune-teller of Cannes.
The first creative oracle to judge your board before the Cannes jury does.
Behind the crystal ball lies a good deal of irony and an AI trained on a database of award-winning campaigns and the Cannes scoring system—capable of predicting with 70% accuracy whether a campaign will win a Lion or not…

credits:

ARTEFACT 3000 - 2026

Creatives: Margaux Ferrand & Etienne Roure

Copywriter: Clara Poulle 

UI Designer: Matthieu Panigot

UX Designer: Chloé Maillot

Motion Designer: Sarah Guillausseau

Art Director: Antoine Chapelle

Head of Design: Vincent Blachère

Creative Director: Margaux Ferrand

Developper: Régis Grumberg

Producer: Julie Delachaux

Strategic Planner: Lucie Marchais