Imagine a future in which patriarchy is nothing but a distant memory...

A true act of resistance in the face of the ambient dispair, the National Patriarchy Museum campaign for the association En avant toute(s) carries a message of hope to encourage commitment and donations today, so that such a museum can actually see the light of day tomorrow.

credits:

ARTEFACT 3000 - 2025

Creatives: Jean-Christophe Royer & Margaux Ferrand

ECD: Fabienne Fiorucci Fouï

Strategic Planners: Lucie Marchais & Jessica Picard

Account Manager: Mathilde Terrien

Motion Designer: Jemima Merlin