Fictitious project organized by the Art Directors Club around the idea of a more desirable future.

What is a desirable future? 
It's a future that will have rid itself of the shackles of our present, of what prevents us from living, being free or asserting ourselves.
But it's also a future that will have a memory of these obstacles, so that they are not erased and never reappear.
In 2035, patriarchy will be dead.
But not forgotten...

credits:

ARTEFACT 3000 - 2024

Creatives: Jean-Christophe Royer & Margaux Ferrand

ECD : Fabienne Fiorucci Fouï

Strategic Planner: Lucie Marchais & Jessica Picard